Behavior.59 avg rating 1,295 ratings published editions, how Ideas Spread.64 avg rating 187 ratings published 2014 2 editions, he Walks Like a Cowboy. And even if you dont have anything you want to catch on, understanding how word of mouth works will help you better navigate the world around you. There just isnt enough time. Berger is a Wharton professor and bestselling author of ". Build your marketing campaign around everyday triggers, and people will be reminded about your product just by going through life. Even social media has become less effective. Born, washington,.C., The United States, genre. Invisible Influence : The Hidden Forces That Shape Behavior " and contagious : Why Things Catch. Creez LA tendance: Rsum en Franais by,.00 avg rating 0 ratings, hooked hardcover, contagious and growth hacker marketing 3 books collection set by (Goodreads Author, (Goodreads Author).00 avg rating 0 ratings, more books by Jonah Berger. Stepps stands for: Social Currency is the idea that people care about how they look to others and want to appear knowledgeable. Itd be a lot of work, Berger said.
For most recent news and research, see jonahberger.com, jonah Berger is an expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch.
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania.
He is an world-renowned expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch.
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Ive helped lots of companies and organizations apply the stepps model to increase shares, Berger said. Opinions expressed by, entrepreneur contributors are their own. Harnessing these principles can boost clicks by more than 60 percent, and in some cases and shares by over 150 percent. As Berger says, The more we understand influence, the more we can harness its power. To simplify his findings, he created an acronym called stepps, which stands for Social Currency, Triggers, Emotion, Public, Practical Value and Stories. .